Hanes Lingerie
January 6, 2009
Hanes’ mother company is Hanes Brands Incorporated and it trades on the New York Stock Exchange under the ticker symbol HBI. The Hanes and Hanes Her Way brands are under HBI. HBI uses the Hanes brand to market several products. These products include lingerie for women, underwear for men, underwear for kids, and socks. They also carry active wear t-shirts, shorts, and sports shirts.
The Hanes brand is known all throughout the world. The advertising of Hanes relied on celebrity endorsers. During the seventies and eighties, the tagline of Hanes was “Gentlemen prefer Hanes.” In the nineties, they twisted the tagline to “The lady prefers Hanes.” In the late nineties, the main tagline was, “Just wait until we get our Hanes on you.”
The Hanes lingerie brand has been known for having high quality and unsurpassed comfort. The price of Hanes products is also affordable to most people. If you consider purchasing Hanes lingerie then you’ll have that value for your money.
Among the superstar celebrities that promoted Hanes were basketball legend Michael Jordan. Michael Jordan was an icon of sports during the nineties. He won several MVP awards in the NBA and brought home six championships for the Chicago Bulls. Until today, Michael Jordan is still believed to be the best player in basketball history. He has proved this not only in his country but around the world by bringing home Olympic Gold Medals as well.
Another popular endorser for Hanes is Asian superstar Jackie Chan. Jackie Chan is known for providing a comical approach to martial arts. He never fails to entertain his audience we he’s on the silver screen. He has been timelessly popular in Asia but it wasn’t going to take too long before he became popular in the United States as well. His hit movie Rush Hour was released and it has two sequels already.
Aside from Michael Jordan and Jackie Chan, other popular celebrity endorsers for Hanes include Jennifer Love Hewitt, Marisa Tomei, Damon Wayans, Kevin Bacon, Cuba Gooding Jr., Pablo Montero, Brian Regan, and Sarah Chalke.
Today, HBI has been marketing with Disney. They are offering dream vacations for their customers. If you want to see Mickey Mouse and Donald Duck in person then you’ll have to join their sweepstakes. You also have the option of designing your own t-shirt over the Hanes internet website. Check it out and see it for yourself.
No related posts.